Even though people spend less than 10 percent of their time with newspapers and magazines, advertisers devote 25 percent of their spending to them.
The chart that explains media’s addiction to print — Tech News and Analysis
The fact that print still drives a massive amount of revenue for traditional media players also helps to explain why so many paywalls used by publishers like the New York Times are tied to Sunday print subscriptions or other print-related offers. In addition to producing revenue from loyal readers, those deals are also designed to protect the print-subscription numbers, so that advertisers will continue to feel they are getting their money’s worth. The multibillion-dollar question is: How much longer can print maintain that sense of superiority?
Source: gigaom.com
